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We’ve all been the victim of an Instagram message that makes us cringe – and no I’m not talking about the ones from creepy dudes who have ZERO tact or class; I’m talking about the cringey “Hey Girl!” message. The one where you avoid opening until the red bubble notification is too annoying and you […]

I know you’ve created a stellar signature offer and methodology that is sure to get your clients results but every time you launch, you feel like the offer just seems to fall on deaf ears! No matter how many times you launch or how seasoned of an entrepreneur you are, you feel like it’s a drawn out game of “guess-who” or “cat & mouse”. Fear not my friend because today that’s changing as I share the 4 questions you should be asking yourself when it comes to getting ideal clients through your sales pipeline through this cute little thang I call Breadcrumbing.

What is Breadcrumbing? Instead of going through the same anxiety-inducing process every time you want to increase your revenue, Breadcrumbing allows you to become super clear on when someone is ready to buy while avoiding guessing games. It’s like laying out breadcrumbs that lead right into a zinger and the thing that your ideal client has been looking for– i.e. your amazing offer!

BREADCRUMB to guide your loyal customers back to the table with a delicious breadcrumb trail that keeps them coming back for seconds without feeling like you have to hunt them down. 

BREADCRUMB so that you can break away from the constant launch cycle you’ve committed to in the name of your 6-figure business dreams.

BREADCRUMB so that you are crystal clear on what your clients need and want from you so that when doors open on your newest offer – you’ve got payment notifications blasting your inbox. 

BREADCRUMB so you can more easily identify who is prepared and ready for your offer instead of nervously testing their interest with a DM.

By breadcrumbing your ideal clients, you can outsmart your business like Tom does Jerry! Instead of playing hide and seek with sales prospects, why not build an experience that will make it easier for your clients to say yes to your offers and for you to close clients quicker. 

 Let’s get the cheese ready — buh-bye old fashioned way of selling/marketing; hello modern approach to the results you want.

Take a moment to go question by question and answer these questions honestly and as objectively possible. Then make a list of any weaknesses in your process – and finally get to testing and tweaking (but one thing at a time so you know exactly which thing shifted your results)!

1. Are you fully invested in your offer and do potential clients see that enthusiasm coming through?
2. Does your audience see YOU as someone who can help them solve their problems?
3. Is your audience clear on how your OFFER can help them solve their problems? Meaning – are they clicking through to download your free stuff? Are you getting discovery calls booked?
4. Is your audience or ideal client converting into dolla dolla bills? If not, what are you doing to help them mitigate their fear or perceived risk of investment?

Baddie don’t hit the panic button yet! Juggling a business, launching and keeping your sanity can be tricky – but have no fear. The Breadcrumb That B*tch Intensive is here to make it easier for you. This isn’t like doing math homework; companies invest millions in marketing research so there’s nothing wrong with feeling stuck or overwhelmed if thats where you are right now. Claim your spot before they’re all gone—and let’s get you clear on exactly where your breadcrumbs are amiss! Click here to claim your spot!


Ashley Kruse

P.S. Not quite ready to invest in personalized support for your breadcrumbs but still want to learn how to DIY it? I got you – mark your calendars for April 19th between 3:30-4:45 for the FREE Breadcrumb That B*tch Masterclass! Registration details will be released soon!

Business Strategy

4 Questions to Ask Yourself About Your Customer Pipeline

I hope you are starting the week off on 🔥 for your 2023 goals but if not – that’s totally okay too. Some of us are slow burners and there’s absolutely NOTHING wrong with that if that’s where you’re at!

This past week has been extremely reflective for me and as I worked through intention setting and vision boarding (the first of 3 times I’ll do this over the next few weeks) for 2023 – I had to pause for a moment and reflect on one question – and that question was – what had the biggest impact on my business this last year?

Why is that question so important? Well for starters – I had a pretty bang out year financially speaking. And don’t get me wrong high cash years are cool but as someone that cares more about building my business sustainably – what I really wanted to know is what specifically impacted my other numbers like profit margin, my average monthly recurring revenue, the amount of time my clients stick around once they hire me, and where those sales actually came from. And if I think about the ONE thing that helped me hit these results it was:

Learning how to lead my business from a responsive place vs. a reactive place.

Being a CEO that leads from responsive place instead of a reactive place helped me to:

  • Stay detached from my big goals so that rather than spin out in self-doubt and fear when sales were off trend in Q2 and Q3, I was able to stay focused on small things that would get me one step closer to my desired results every single day and make up for it in Q4
  • Look at my business from the macro or high level perspective using data instead of my emotions to tweak wasn’t working in my annual business plan
  • Become more adaptable as an entrepreneur especially amidst looming economic concerns, changes in the coaching industry, and with even bigger goals for 2023 and beyond

The most effective leaders of any company you see thriving are the leaders that focus on solving problems from a regulated place, responsive place vs. a panicked reactive place.

There is a MAJOR difference in how this looks so let me give you an example.

Fear Based Reactive Thoughts: The economy is changing and it could impact my business

Responsive Truths: The economy ALWAYS changes and these changes can and will always impact businesses.

Responsive Leadership Approach: See’s the news about the dreaded “R” word and thinks – hmmm – isn’t that interesting? How can I adapt to this changing financial climate? Then creates a plan to speak to and position the business for long term success and growth (i.e. speaks to why now isn’t the time to stop investing in coaching or DFY services, create an intentional lower cost bridge offer to help build trust with consumers that feel shy about investing but that ultimately leads them into your next package or high ticket offering – I call this Breadcrumbing That B*tch).

Reactive Leadership Approach: Sees the news about the dreaded “R” word – makes decisions based in scarcity and fear – fires team to immediately cut costs, creates 2-3 new offers to see what sticks or lowers all price points to stay “competitive”.

See the difference? Major energetic differences and vastly impacts your ability to create a business that is secure! As you head into 2023, practice noticing the difference between how these two leadership approaches pop up and take notice if there are patterns!

P.s. Want to learn how to be a responsive leader when it comes to selling your coaching or DFY services? Check out the Sales Baddie Playbook now!

CEO Energetics

Responsive vs. Reactive Leadership