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Business coach and trauma-informed marketing growth strategist for coaches, creatives, and healers who are ready to grow their online business with clarity, confidence, and sustainable strategy.
With 15 years in corporate sales and marketing (including time at LinkedIn), I stepped into entrepreneurship thinking the “right” strategy would get things off the ground quickly. Spoiler alert: it’s never that simple.
Since 2019, I’ve been in the coaching and online business world — building, refining, and yes, burning down parts of my own business along the way. Every iteration has brought me back to this: strategy works best when it’s built around how you actually want to run your business.
I’m not here to hand you a one-size-fits-all formula. I’m here to help you build a business that fits — with the right mix of marketing systems, sales strategy, and structure to support your next level of growth.
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hey baddie, i'm ash & this is my story
My approach to coaching & ad mentorship emphasizes strategic clarity, trauma-informed marketing, and sustainable growth.
Stand out from the crowd and attract your ideal clients with an authentic brand.
Make marketing & sales feel fun, while staying true to your values.
Make execution a breeze and turn your vision into a reality.
Get the financial stability you need for a stress-free entrepreneurial journey.
Grow your business with a proven strategy and ongoing support.
Break through your fears to get your business booming!
Be deeply supported by someone who sees the full scope of your vision—and knows how to help you bring it to life with clarity and strategy.
Refine the way you market and sell—so it feels as powerful and dialed-in as the results you deliver.
Get your work in front of more of the right people—so your brilliance doesn’t just sit behind closed doors, it changes lives at scale.
Build a business that’s actually sustainable—one that brings in consistent revenue and long-term wealth.
Grow your business without submitting yourself to the hustle gods.
the BADDIE VIBE
6 figure badass
you've got this babe
build your empire
Ashley cares deeply about my business and my success and I love having her because I know she will ride through thick and thin with me regardless of how I'm feeling internally to remind me over and over again what a badass I am and of everything I have accomplished.
Megan McDonough
Website Designer & Marketing Coach
Nicole Malette
Digital Marketing Strategist
BA
CK
NE
XT
Website Designer
Lorena Alvarez Ruiz
Baddie Lab completely transformed my confidence and gave me permission to show up more authentically and vulnerably. It also allowed me to see how to properly hold potential clients and allow THEM to do the same. Biiiiiiiiiitch, I'm doing me. FINALLY. I don't have to present myself as this innocent af little girl who's so fuckin' sweet and nice and a pushover. I can be me.
Megan McDonough
Website Designer & Marketing Coach
Nicole Malette
Digital Marketing Strategist
BA
CK
NE
XT
Website Designer
Lorena Alvarez Ruiz
The Baddie Lab helped me feel more confident and open to having objection conversations. I feel more confident in creating a consensual sales call, that allows for conversation around where the clients may feel overwhelmed or confused about the services I offer.
Megan McDonough
Website Designer & Marketing Coach
Nicole Malette
Digital Marketing Strategist
BA
CK
NE
XT
Website Designer
Lorena Alvarez Ruiz
