Let's get to know each other...

Hey Baddie - I’m Ashley Kruse, a business coach & emotional mindset mentor for coaches, creatives, and healers. Hailing from 15 years as a sales & marketing strategist in the corporate world - I came into entrepreneurship thinking that implementing the “right” strategy would get my business off the ground easy peasy lemon squeezy.

But here’s the truth: strategy, while important, is only as helpful as the mindset and nervous system it's built on. I’ve built, grown, and burned down my own business by always staying focused on sustainable and mindful business practices that can be amplified through strategic action and I’m ready to help you find your unique mix of this for your business.

I hold that strategy combined with solid emotional intelligence will help you create & run a successful online business that first honors the human and emotional being in you.

explore

hey baddie, i'm ash & this is my story

hey business baddie // hey business baddie // hey business baddie // hey business baddie // hey business baddie // hey business baddie // hey business baddie // hey business baddie // hey business baddie // hey business baddie // hey business baddie // hey business baddie 

My approach to coaching and mentorship emphasizes the importance of inner healing work over short term business gains 

Stand out from the crowd and attract your ideal clients with an authentic brand.

Make marketing & sales feel fun, while staying true to your values.

Make execution a breeze and turn your vision into a reality.

Get the financial stability you need for a stress-free entrepreneurial journey.

Grow your business with a proven strategy and ongoing support.

Break through your fears to get your business booming!

Connect in to a community of like-minded women who are just as lit up about changing the world as you are

Understand, address, and master your marketing & sales gaps using my PROVEN client acquisition strategy

Learn how to embody the CEO you know is inside of you already - this isn’t about fixing you, it’s about bringing more of YOU to your business 

Learn how to create a business that is actually sustainable and financially impactful

Grow your business without submitting yourself to the hustle gods. 

the BADDIE VIBE

6 figure badass

you've got this babe

build your empire

1:1 Coaching

Private & intimate coaching mentorship that is meant for the Business Baddie who is ready for her next level expansion. This is for the Baddie who wants the red carpet rolled out and is ready for that high six or multi-six figure biz. 

baddie lab

Mastermind

A 4-week group “mini-mind” designed to help you learn & implement the foundations of a sustainable business model in a focused and concise structure. Over 4 weeks we focus on learning and integrating one of the following areas into your daily operations: mindset, emotional regulation, and marketing/sales strategy. 

Unbound is a 6-month group coaching program that provides you with ongoing guidance, mentorship, and consulting on how to grow your monthly recurring revenue with ease using the principles of mindset, emotional regulation practices, and powerful marketing & sales strategies.

EXPLORE

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EXPLORE

Ashley cares deeply about my business and my success and I love having her because I know she will ride through thick and thin with me regardless of how I'm feeling internally to remind me over and over again what a badass I am and of everything I have accomplished.

Megan McDonough

Website Designer & Marketing Coach

Nicole Malette

Digital Marketing Strategist

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CK

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Website Designer

Lorena Alvarez Ruiz

Baddie Lab completely transformed my confidence and gave me permission to show up more authentically and vulnerably. It also allowed me to see how to properly hold potential clients and allow THEM to do the same. Biiiiiiiiiitch, I'm doing me. FINALLY. I don't have to present myself as this innocent af little girl who's so fuckin' sweet and nice and a pushover. I can be me. 

Megan McDonough

Website Designer & Marketing Coach

Nicole Malette

Digital Marketing Strategist

BA
CK

NE
XT

Website Designer

Lorena Alvarez Ruiz

The Baddie Lab helped me feel more confident and open to having objection conversations. I feel more confident in creating a consensual sales call, that allows for conversation around where the clients may feel overwhelmed or confused about the services I offer.

Megan McDonough

Website Designer & Marketing Coach

Nicole Malette

Digital Marketing Strategist

BA
CK

NE
XT

Website Designer

Lorena Alvarez Ruiz