I’m going to say something wildly controversial – having a business coach or mentor is NOT a requirement or necessity to run or create a wildly successful online business. In fact,  I believe that you are divinely capable of creating the business you dream of using all the skills, experience, and gifts that you’ve cultivated throughout your life. The honest to Goddess truth is that there are free resources out the wazoo (thanks Google!) that you can  leverage to get your business off the ground and if bootstrapping your business is your best or only option at this point then more power to you because at some point – we’ve all done it and it does actually work! 

So if it’s not a requirement then why is having a business mentor a thing that a lot of people seem to invest in? Simply put – while not a requirement in my experience it makes the process of building your online business easier, more seamless, and in my humble opinion MORE FUN! Who doesn’t wanna talk about their business with someone who gets it and totally understands the dream!?

So whether you’ve begun to think about investing in a business mentor or you’re trying to be strategic in when to invest, on today’s blog I’m sharing 3 Crucial Moments You Should Consider Hiring a Business Coach:

1. If you’re continuously spinning out in the beginning phases of building your business – I’m talking you start and stop and start again and it’s affecting your ability to get your first few clients. We’ve all been there – you’re sitting at your computer, almost in tears because you did all the things based on the Google checklist you found (niche, logo, website, business cards) but you’re stuck because you STILL don’t know how to go out and get your first client. You freeze at the very thought of trying to sell and your results are showing it.  A business mentor or coach has a tried and tested strategy that has worked for them and their clients so you don’t have to guess on what to do or how to do it! They simply teach you their strategy and coach you through implementing it into your business including all the ups, downs, and sticky points! This is why it’s majorly important to make sure your business coach is an expert in the space you desire to be successful (more on that in a different blog post). 
2. If you’ve mastered the basics in your business but feel stuck in terms of growth or your ability to scale. Your business mentor will be able to help assess your goals and your current product/service offering to help you identify ways that you might be able to grow and scale your business in a profitable way. In working with my clients, scaling is usually done by bringing on new team members, launching new courses or offers, and having already mastered the basics of your business. A business mentor can help you with understanding what questions to ask your potential team members, how to position your new course thoughtfully, and how to scale the information you’ve already gathered from the basics to serve a bigger audience in less time. 
3. If your results are hit & miss. As a business mentor, when I see my clients are getting inconsistent results, it’s my job to help them figure out why and then help them triage the situation. I help my clients pin point where the inconsistency of their results are stemming from and we work to co-create a plan to resolve it. Sometimes this means we turn up the heat on their launches and sometimes this means we go deep on mindset blocks. Whatever the case,  it’s so easy to overthink and overanalyze every piece of your business so having a second set of experienced eyes to come in and objectively look at your business is all it takes to move through the inconsistency – and that my love – is hard to Google.

So no matter where you are in the process of building your online business, I hope this blog post helps you to pinpoint whether or not having a business mentor is right for you! Regardless of where you’ve landed on the decision – my invitation is to first trust your gut instinct and ask yourself – “If my success was inevitable, would I want support in this process or nah?”

If you’re really into bootstrapping your business right now – I invite you to check out my upcoming free workshop: Content Strategy Bootcamp! We are live on Friday, July 9 at 1:00p CST so head on over to this link to learn more about how to talk to your ideal customers through your content strategy.