One of the simplest yet most effective ways to build your 1:1 coaching, healing, or service-based business is by offering free calls as part of your lead generation strategy. When done right, free calls can help you fill your client roster and provide invaluable insights into your audience and the strength of your offers.

Why Free Calls Work

Free calls are often underestimated by coaches, healers, and service providers who may feel overwhelmed by the idea of offering them. But here’s the truth: when you know how to host a free call properly, they can be incredibly powerful for your business. They allow you to build connections, grow your confidence, and leverage your existing network—all essential for a thriving practice.

Structuring Your Free Calls for Success

The key to converting a free call into a paying client isn’t just about being generous with your time; it’s about structuring the call to address the potential client’s needs and demonstrating how your offerings can solve their problems. Here’s a quick guide:

1. Set the Stage: Start by asking what brought the client to the call. This helps you understand their immediate concerns and sets the direction for the conversation.
2. Identify the Block: Ask them what they believe is preventing them from achieving their goals. This helps them articulate their challenges and gives you a clear target to address.
3. Offer a Taste of Your Expertise: Introduce a tool or approach you use with clients to address similar challenges. This showcases your expertise and offers real value.
4. Pitch with Confidence: Finally, confidently pitch your services. Remember, the goal of a free call is to provide value and guide the client toward a solution that only you can offer.

Avoiding Common Pitfalls

Many coaches fall into the trap of letting the client control the conversation or giving away too much value without setting up a pitch. To avoid these pitfalls:

• Keep Control: Come prepared with a clear structure for the call, and steer the conversation toward a clear solution.
• Balance Value with Pitch: Offer just enough value to demonstrate your expertise, then transition into how your paid services can further help the client.

Benefits Beyond Conversion

Even if you don’t convert every free call into a paying client, these calls still offer immense value. They help you understand your audience, refine your offerings, and build trust with potential clients. Plus, the insights you gain can be used to create content that addresses common objections, positioning you as an expert in your field.

Ready to Get Started?

If your client roster isn’t as full as you’d like, offering free calls is one of the easiest and most effective ways to change that. For the next 90 days, challenge yourself to offer free calls using your methodology. Practice pitching, learn from each call, and watch your confidence grow as your client roster fills up.

Download Your Baddie Action Plan: A 90-day plan designed to help you book at least 30 free calls in 90 days.

Or, purchase my full step-by-step Free Call Formula: Breakthrough to Booked.

Remember, success comes from putting yourself out there, even if it feels uncomfortable at first. The more you practice, the better you’ll become at converting free calls into paying clients.

Read these blog posts for more free call strategies that you can use to build consistent cash flow in your coaching, healing, or service-based business:

• 3 Types of Free Calls and When to Offer Them
• How to Triage Your Free Calls