For many new coaches & service providers, the transition into selling your services can feel like navigating uncharted waters, especially for those coming from non-corporate backgrounds. The art of selling is often portrayed as a skill reserved for the seasoned business moguls or slick salespeople, which couldn’t be further from the truth. Selling is a fundamental aspect of running a profitable coaching business, but it becomes daunting when the typical sales tactics clash with your personal values. Many coaches experience this disconnect because they’ve been on the receiving end of sales approaches that felt manipulative or insincere (hey car sales!), leaving them wary of employing similar strategies in their own practices or worse – choosing not to sell because “selling is gross.”

However, aligning sales with your core values isn’t just possible; it’s essential for sustainable success. When you sell in a way that resonates with who (i.e. create your “secret selling sauce”) you are, not only does it feel more natural, but it also builds trust and authenticity with your future clients – and girl – let me tell you – your future clients can feel this energy on that sales call. This integrity-driven approach to sales invites a level of transparency that your future clients can sense and appreciate, which is particularly crucial for coaches & service providers in the transformative space of personal and business growth. You want your potential client to feel at ease in your space – but if you’re too busy trying to be like everyone or sound like someone else – your future client is sure to go hire someone else. If you’re grappling with how to integrate these principles into your sales strategy, I invite you to watch the accompanying livestream where I share three pivotal questions every coach & service provider should ask themselves to sell in alignment with their values.

Don’t have time for the livestream? I cover this and 7 additional principles in my free downloadable resource – The Sales Baddie Playbook. This resource is designed to help you not only sell with integrity but also do so with confidence, ensuring that your business thrives on your terms.

Other resources:
How to Break Through Your Revenue Rut