As women, it’s especially crucial that we learn to look at our businesses objectively instead of subjectively. When we’re too close to our work, emotions can cloud our judgment, leading us to take things personally or make decisions based on fear and doubt. Objectivity allows us to evaluate our performance based on data and facts rather than feelings.

For example, if a launch doesn’t go as planned, a subjective view might make you feel like a failure, while an objective view helps you analyze what went wrong and adjust your strategy accordingly.

Working harder isn’t always the answer.

Imagine running a marathon: sprinting at the start won’t help you finish the race. It’s about pacing yourself and regulating your energy to ensure you reach the finish line. In business, constantly pushing yourself without taking breaks or reassessing your strategy leads to burnout and missed opportunities.

Here are three practical ways to energetically approach your business differently:

1. Develop a Growth Mindset: Focus on where you can be 1% more effective. Expect to question your business and success at times—anticipating this helps you avoid falling into a spiral and making decisions from a disregulated place.
2. Execute Small but Strategic Shifts: Evaluate and revise your strategy to work smarter, not harder. Small, calculated adjustments can have a significant impact over time.
3. Take Action from a Regulated Place: Ensure you’re in a balanced state when making decisions. This helps you act from a place of clarity and strength, rather than stress and urgency.

Revenue ruts and plateaus are a normal part of running a business. They simply indicate that it’s time to tweak your approach. What feels hardest about running a business when things feel most challenging? It’s usually the uncertainty and pressure to make the right decisions. By understanding that these phases are natural, you can approach them with a calm, regulated mindset. Evaluate where adjustments are needed and implement changes from a place of balance. This not only helps you overcome the rut but also strengthens your business for the future.