We’ve all been the victim of an Instagram message that makes us cringe – and no I’m not talking about the ones from creepy dudes who have ZERO tact or class; I’m talking about the cringey “Hey Girl!” message. The one where you avoid opening until the red bubble notification is too annoying and you finally succumb to  opening while battling feelings of annoyance and obligation to respond. You immediately try to think of all the reasons to say no in the most classy and respectful way because hey, girls doin her biz thang but really you just think to yourself – “Does this person even know what I do?”;  “Did they bypass my entire profile?”; “What would make them think I would be interested in this?” Ending with “Ugh I hate being sold to”.  It feels shitty on the receiving end and chances are it doesn’t feel great on the sender’s end either (in fact in my experience it perpetuates fear of the sales process which we’ll talk about in another post). Point blank a poorly executed “Hey Girl” message doesn’t feel good and it rarely converts.

But what if that “hey girl” message was perfectly timed. What if you received the “hey girl” message that pinpointed your exact frustrations, helped you solve the problem you’ve been Googling all week, and felt really excited to receive a personalized message from the person you’ve been Instastalking all week? It may feel too good to be true or it could feel like divine intervention and manifestation. Either way this my friends – is the experience that having a lead generation strategy perpetuates.

Lead Generation Strategy helps you to identify your most promising prospects and leads and move them along their buying process faster. Did I mention it also feels WAYYYY less invasive and salesy? So when you send that “Hey Girl” message the person on the receiving end doesn’t feel invaded and is actually excited to chat about what you are doing.  In today’s blog, I’m breaking down 3 Basic Steps of Creating Your Lead Generation Strategy. My hope is you’ll learn what lead generation really is and how to create a basic AF lead gen strategy that helps you convert leads into clients. 

Rule #1: Your ideal client is going through a buying process and that buying process takes time. Think about it, when you invest money into something like a new car – you go through a buying process right? Your car might have broken down (problem), you assess if you want to fix it or buy new/used (ways to solve the problem), and finally decide what auto shop or dealer you want to give your business to (deciding on a solution) so you can get back on the road.  Your ideal client will do the same before they ever come into your space. They are assessing what problems they have, ways to solve those problems, and who or what options they have to solve the problem. 

Rule #2: Lead Generation Helps You Identify Your Warmest Leads– Stop guessing about who might be interested and start focusing on those that ARE interested. Create a simple and free offer in exchange for an email. When a person downloads your free offer – they are now a warm lead – i.e. a big FLASHING LIGHT BULB telling you who to go talk to! 

Rule #3: Warm Leads Convert Faster. Say buh bye to cold dm’s because now you have a list of leads to follow up with and potentially a waitlist of people who want what you have to sell. Your sales process will be so much faster (not to mention more fun) because that warm lead has literally told you that they have a problem you can solve and that they are interested in what you have to say. Think about it… how much easier would it be to convert leads into clients if you were talking to people who didn’t need convincing because they already saw your genius in your freebie?

Being a new entrepreneur can be overwhelming but the most important thing to remember is that when you have a lead generation strategy (even if it’s basic AF), you convert leads into clients FASTER – and who doesn’t want that? 

Ready to implement this strategy into your new business and get your first client? On June 14th I’m hosting my next FREE challenge → “5 Steps to Signing Your First Client” where I’ll be walking you through a step-by-step and repeatable process to secure your first client. Want all the juicy deets? Register now!