I hope you are starting the week off on 🔥 for your 2023 goals but if not – that’s totally okay too. Some of us are slow burners and there’s absolutely NOTHING wrong with that if that’s where you’re at!

This past week has been extremely reflective for me and as I worked through intention setting and vision boarding (the first of 3 times I’ll do this over the next few weeks) for 2023 – I had to pause for a moment and reflect on one question – and that question was – what had the biggest impact on my business this last year?

Why is that question so important? Well for starters – I had a pretty bang out year financially speaking. And don’t get me wrong high cash years are cool but as someone that cares more about building my business sustainably – what I really wanted to know is what specifically impacted my other numbers like profit margin, my average monthly recurring revenue, the amount of time my clients stick around once they hire me, and where those sales actually came from. And if I think about the ONE thing that helped me hit these results it was:

Learning how to lead my business from a responsive place vs. a reactive place.

Being a CEO that leads from responsive place instead of a reactive place helped me to:

• Stay detached from my big goals so that rather than spin out in self-doubt and fear when sales were off trend in Q2 and Q3, I was able to stay focused on small things that would get me one step closer to my desired results every single day and make up for it in Q4
• Look at my business from the macro or high level perspective using data instead of my emotions to tweak wasn’t working in my annual business plan
• Become more adaptable as an entrepreneur especially amidst looming economic concerns, changes in the coaching industry, and with even bigger goals for 2023 and beyond

The most effective leaders of any company you see thriving are the leaders that focus on solving problems from a regulated place, responsive place vs. a panicked reactive place.

There is a MAJOR difference in how this looks so let me give you an example.

Fear Based Reactive Thoughts: The economy is changing and it could impact my business

Responsive Truths: The economy ALWAYS changes and these changes can and will always impact businesses.

Responsive Leadership Approach: See’s the news about the dreaded “R” word and thinks – hmmm – isn’t that interesting? How can I adapt to this changing financial climate? Then creates a plan to speak to and position the business for long term success and growth (i.e. speaks to why now isn’t the time to stop investing in coaching or DFY services, create an intentional lower cost bridge offer to help build trust with consumers that feel shy about investing but that ultimately leads them into your next package or high ticket offering – I call this Breadcrumbing That B*tch).

Reactive Leadership Approach: Sees the news about the dreaded “R” word – makes decisions based in scarcity and fear – fires team to immediately cut costs, creates 2-3 new offers to see what sticks or lowers all price points to stay “competitive”.

See the difference? Major energetic differences and vastly impacts your ability to create a business that is secure! As you head into 2023, practice noticing the difference between how these two leadership approaches pop up and take notice if there are patterns!

P.s. Want to learn how to be a responsive leader when it comes to selling your coaching or DFY services? Check out the Sales Baddie Playbook now!